“There are two keys to this entire sequence. The first is knocking over the head pin, taking the beachhead, crossing the chasm (and chaining together three mixed metaphors to do it!). The size of the first pin is not the… — Geoffrey A. Moore Copy Share Image
“The number-one corporate objective, when crossing the chasm, is to secure a distribution channel into the mainstream market, one with which the pragmatist customer will be comfortable. This objective comes before revenues, before profits, before press, even before customer satisfaction.… — Geoffrey A. Moore Copy Share Image
“There are two keys to this entire sequence. The first is knocking over the head pin, taking the beachhead, crossing the chasm (and chaining… — Geoffrey A. Moore Copy Share Image
“To get an early market started requires an entrepreneurial company with a breakthrough technology product that enables a new and compelling application, a technology… — Geoffrey A. Moore Copy Share Image
“There are, however, even more serious ramifications. High-tech innovation and marketing expertise are two cornerstones of the U.S. strategy for global competitiveness. We will… — Geoffrey A. Moore Copy Share Image
“As soon as the numbers get up in a chart - or better yet, a graph - as soon as they thus become blessed… — Geoffrey A. Moore Copy Share Image
“The winning strategy does not just change as we move from stage to stage, it actually reverses the prior strategy.” — Geoffrey A. Moore Copy Share Image
“Indeed, a truly predatory type of investor - sometimes referred to as a vulture capitalist - looks to use the chasm period of struggle… — Geoffrey A. Moore Copy Share Image
“One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during… — Geoffrey A. Moore Copy Share Image
“Segways are a classic example of this phenomenon. You've seen them on occasion in malls or in airports, looking something like an old-fashioned lawn… — Geoffrey A. Moore Copy Share Image
“Oh, to be sure, there are the get-rich dreams that float in and out of idle conversation. But there are much headier rewards closer… — Geoffrey A. Moore Copy Share Image
“The number-one corporate objective, when crossing the chasm, is to secure a distribution channel into the mainstream market, one with which the pragmatist customer… — Geoffrey A. Moore Copy Share Image
