Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more… — David Droga Copy Share Image
The agency is who it is because of many, many, many chapters that needed to happen. — David Droga Copy Share Image
Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many… — David Droga Copy Share Image
I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. — David Droga Copy Share Image
Generosity is as much showing your vulnerability as it is your passion for something. — David Droga Copy Share Image
Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to… — David Droga Copy Share Image
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. — David Droga Copy Share Image
People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it… — David Droga Copy Share Image
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have… — David Droga Copy Share Image
I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. — David Droga Copy Share Image
Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes… — David Droga Copy Share Image
