If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland. — Kimbal Musk Copy Share Image
A lot of people think about food as fuel, where you need to get nutrients in your body. — Kimbal Musk Copy Share Image
Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. — Kimbal Musk Copy Share Image
Sadly, many people in our biggest cities are at the mercy of industrial food. — Kimbal Musk Copy Share Image
Start with the young, work with them until they are adults, and they will demand real food. — Kimbal Musk Copy Share Image
Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. — Kimbal Musk Copy Share Image
Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived… — Kimbal Musk Copy Share Image
We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the… — Kimbal Musk Copy Share Image
Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and… — Kimbal Musk Copy Share Image
People are overweight and starving at the same time. It's a tragedy for both the individual and society. — Kimbal Musk Copy Share Image
As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had… — Kimbal Musk Copy Share Image
The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer… — Kimbal Musk Copy Share Image
I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll… — Kimbal Musk Copy Share Image
Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled… — Kimbal Musk Copy Share Image
After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make… — Kimbal Musk Copy Share Image
People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community… — Kimbal Musk Copy Share Image
The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could… — Kimbal Musk Copy Share Image
It is an interesting thing. Every time I try and stray from the path of food, I get whacked. — Kimbal Musk Copy Share Image
I have always loved food, and for me, even if I was on a beach, I would be cooking food every day. — Kimbal Musk Copy Share Image
The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. — Kimbal Musk Copy Share Image
Everyone has to eat, so the opportunities in the space are incredible. — Kimbal Musk Copy Share Image
Learning Gardens are outdoor classrooms, engaging learning environments where kids learn about math, science, entrepreneurship, and above all else, real food. — Kimbal Musk Copy Share Image
My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row… — Kimbal Musk Copy Share Image
We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. — Kimbal Musk Copy Share Image
It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex… — Kimbal Musk Copy Share Image
I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history… — Kimbal Musk Copy Share Image
The reality is that we connect through food, and we have the opportunity to do it three times a day. — Kimbal Musk Copy Share Image
The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. — Kimbal Musk Copy Share Image
The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. — Kimbal Musk Copy Share Image
You bring people together with food. You connect them and tie the fabric of society together through food. — Kimbal Musk Copy Share Image
We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. — Kimbal Musk Copy Share Image
Food never ends. It's one of the greatest things about working on food - we're always going to need food. — Kimbal Musk Copy Share Image
If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple -… — Kimbal Musk Copy Share Image
Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. — Kimbal Musk Copy Share
People are overweight and starving at the same time. It's a tragedy for both the individual and society. — Kimbal Musk Copy Share
Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. — Kimbal Musk Copy Share
It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that. — Kimbal Musk Copy Share
I was very afraid of failure because if you fail at something you love, then you ruin what you love. — Kimbal Musk Copy Share
Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what… — Kimbal Musk Copy Share
Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to… — Kimbal Musk Copy Share
The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. — Kimbal Musk Copy Share
My mother was a consulting dietician, and my father was a consulting engineer. — Kimbal Musk Copy Share
It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do… — Kimbal Musk Copy Share
Start with the young, work with them until they are adults, and they will demand real food. — Kimbal Musk Copy Share
