The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise… — Philip Kotler Copy Share Image
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. — Philip Kotler Copy Share Image
I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about… — Philip Kotler Copy Share Image
The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the… — Philip Kotler Copy Share Image
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler Copy Share Image
There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler Copy Share Image
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler Copy Share Image
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies… — Philip Kotler Copy Share Image
Great insight comes from seeing something as odd and finding out why. — Philip Kotler Copy Share Image
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them… — Philip Kotler Copy Share Image
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search… — Philip Kotler Copy Share Image
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of… — Philip Kotler Copy Share Image
