The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily engage people. It doesn't cost them very much to switch products or whatever it happens to… — John Elkington Copy Share Image
I think that consumerism is intrinsically a pretty flawed social system. — John Elkington Copy Share Image
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive. — John Elkington Copy Share Image
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated… — John Elkington Copy Share Image
Any prudent business looks at the reality and how to maximize our investment. — John Elkington Copy Share Image
I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other… — John Elkington Copy Share Image
So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best… — John Elkington Copy Share Image
I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of… — John Elkington Copy Share Image
Behavioral change is more important than individual product choices. They both have a role to play. — John Elkington Copy Share Image
The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily… — John Elkington Copy Share Image
The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If we recognize… — John Elkington Copy Share Image
I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I… — John Elkington Copy Share Image
What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think."… — John Elkington Copy Share Image
