True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to… — Peter Drucker Copy Share Image
Morale in an organization does not mean that “people get along together”; the test is performance not conformance. — Peter Drucker Copy Share Image
The strength of the computer lies in its being a logic machine. It does precisely what it is programed to do. This… — Peter Drucker Copy Share Image
It does not follow from the separation of planning and doing in the analysis of work that the planner and the doer… — Peter Drucker Copy Share Image
The fewer data needed, the better the information. And an overload of information, that is, anything much beyond what is truly needed,… — Peter Drucker Copy Share Image
It takes far less energy to move from first-rate performance to excellence than it does to move from incompetence to mediocrity. — Peter Drucker Copy Share Image
Decisions of the kind the executive has to make are not made well by acclamation. They are made well only if based… — Peter Drucker Copy Share Image
The next thing to be said about what long-range planning is not, is that it does not deal with future decisions. It… — Peter Drucker Copy Share Image
The productivity of people requires continuous learning, as the Japanese have taught us. It requires adoption in the West of the specific… — Peter Drucker Copy Share Image
The more successful the unit, the more difficult it is to make sure that the large company doesn't put the same expectations… — Peter Drucker Copy Share Image
Every first-rate editor I have ever heard of reads, edits and rewrites every word that goes into his publication.... Good editors are… — Peter Drucker Copy Share Image
It does not matter whether the worker wants responsibility or not, The enterprise must demand it of him. — Peter Drucker Copy Share Image
Since we live in an age of innovation, a practical education must prepare a man for work that does not yet exist… — Peter Drucker Copy Share Image
Every organization must be prepared to abandon everything it does to survive in the future. — Peter Drucker Copy Share Image
Conductors do not know how the oboe does its work, but they know what the oboe should contribute. — Peter Drucker Copy Share Image
What the customer buys and considers value is never a product. It is always utility, that is, what a product or a… — Peter Drucker Copy Share Image
Every organization has to prepare for the abandonment of everything it does. — Peter Drucker Copy Share Image
Management and entrepreneurship are only two different dimensions of the same task. An entrepreneur who does not learn how to manage will… — Peter Drucker Copy Share Image
The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline… — Peter Drucker Copy Share Image
One reason for the tremendous increase in health-care costs in the U.S. is managerial neglect of the "hotel services" by the people who dominate… — Peter Drucker Copy Share Image
No executive has ever suffered because his subordinates were strong and effective. — Peter Drucker Copy Share Image
“There is nothing so useless as doing efficiently that which should not be done at all. Peter Drucker” — Peter Drucker Copy Share Image
Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folkways and superstition, and of cooperation for… — Peter Drucker Copy Share Image
The critical question is not "How can I achieve?" but "What can I contribute?" — Peter Drucker Copy Share Image
We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to… — Peter Drucker Copy Share Image
When it rains manna from heaven, some people put up an umbrella. Others reach for a big spoon. — Peter Drucker Copy Share Image
The enterprise can fulfill its human and social functions only if it prospers as a business. — Peter Drucker Copy Share Image
