The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the… — Michael Schudson Copy Share Image
Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company… — Michael Schudson Copy Share Image
Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate… — Michael Schudson Copy Share Image
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they… — Michael Schudson Copy Share Image
It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of… — Michael Schudson Copy Share Image
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is… — Michael Schudson Copy Share Image
If advertising is not an official or state art, it is nonetheless clearly art. — Michael Schudson Copy Share Image
The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials — Michael Schudson Copy Share Image
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids… — Michael Schudson Copy Share Image
Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the… — Michael Schudson Copy Share Image
“Riding an omnibus or street railway was a novel experience. For the first time in human history, people other than the very wealthy could,… — Michael Schudson Copy Share Image
“But into the first decades of the twentieth century, even at the New York Times, it was uncommon for journalists to see a sharp… — Michael Schudson Copy Share Image
Sales may lead to advertising as much as advertising leads to sales. — Michael Schudson Copy Share Image
