“Most people don’t buy products because they need them. They buy them because those products make them happy. As a retailer, your job is not to sell products. Your job is to make a difference in your customers’ lives by… — James Dion Copy Share Image
“Bricks and clicks,” stores with websites, are the most successful retailers today.” — James Dion Copy Share Image
“These loyal customers cost us less to maintain. They produce high margins and we make more money from them.” — James Dion Copy Share Image
“They also understand that a store with no documented procedures is very hard to sell when it comes time—and someday it will.” — James Dion Copy Share Image
“Most people don’t buy products because they need them. They buy them because those products make them happy. As a retailer, your job is… — James Dion Copy Share Image
“As a small store owner, you’ll be living, sleeping, and breathing your business—if you don’t enjoy what you are doing, your chances for success… — James Dion Copy Share Image
“According to various studies, only about 30 percent of businesses in the United States survive past their fifth year.” — James Dion Copy Share Image
“One of the things that I think is true of very successful retailers is that their joy is in creating, not maintaining.” — James Dion Copy Share Image
“Another demographic change is the gay market, which is “going mainstream” and exploding.” — James Dion Copy Share Image
“Retailers must do a little bit of everything today. They need to wear many different hats—a business strategist, a store designer, a marketer, a… — James Dion Copy Share Image
“Direct mail and online marketing have proven to be the most effective for reaching these demographic groups.” — James Dion Copy Share Image
