Customer research produces bland products. We're producing a piece of art. — Michael Arrington Copy Share Image
“One of the major reasons to do user or customer research is so that you can identify and understand the schemata that… — Susan M. Weinschenk Copy Share Image
The first time formal customer research is done, executives frequently are surprised by the sizeable percentage of customers who defect for service-related… — Leonard L. Berry Copy Share Image
“Peter Drucker, the noted management guru, wrote in the Wall Street Journal that “customer research may be more important than market research—but… — Jaynie L. Smith Copy Share Image
