“What this tells us is that the brain doesn't merely prefer certainty over ambiguity—it craves it. Our need to be right is actually a need to “feel” right.” — David DiSalvo Copy Share Image
“The flip side of this reality is that our big brains, advanced as they are, come with an array of complex shortcomings and are… — David DiSalvo Copy Share Image
“Participants who anticipated more rapid feedback scored the highest on the test.” — David DiSalvo Copy Share Image
“The best way to think of how our brains frame information is to imagine a picture frame, except unlike a normal frame, this one… — David DiSalvo Copy Share Image
“the amPFC and PCC were shown to play a large role in self-referential thinking and autobiographical memory (essentially, the “me” part of your brain).” — David DiSalvo Copy Share Image
“those who ask themselves whether they will perform a task generally do better than those who tell themselves that they will.” — David DiSalvo Copy Share Image
“In German, bridge (die brucke) is a feminine noun; in Spanish, bridge (el puente) is a masculine noun. Boroditsky found that when asked to… — David DiSalvo Copy Share Image
“selective attention,” also called “selectivity bias”—the tendency to orient oneself toward and process information from only one part of our environment to the exclusion… — David DiSalvo Copy Share Image
“great deal of “green” marketing is predicated on the assumption that people will buy a green product to make themselves feel better about moral… — David DiSalvo Copy Share Image
“appears that our first instinct is for idleness, but when given an excuse to be busy (even a meaningless one), we're liable to act… — David DiSalvo Copy Share Image
“The reason that persuasive messages are short, pithy, and digestible in seconds is that we process them so quickly that they become familiar without… — David DiSalvo Copy Share Image
“schema (singular form of schemata) is like a mental map of concepts that hangs together by association.” — David DiSalvo Copy Share Image
