Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of… — Stephen Jin-Woo Kim Copy Share Image
If there are questions that are unanswered by research, they will be answered by a strategy division, a data-mining group or someone else within the organization. We need to be more effective at collaborating with these groups. — Stephen Jin-Woo Kim Copy Share Image
Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value… — Stephen Jin-Woo Kim Copy Share Image
If there are questions that are unanswered by research, they will be answered by a strategy division, a data-mining group or someone else within… — Stephen Jin-Woo Kim Copy Share Image
