By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance. — Stefan Sagmeister Copy Share Image
The conventional wisdom in our business is that you have to grow and keep moving to survive. We never grew, always stayed tiny, and it serves us very well over the years, allowing us to pick and choose projects, and… — Stefan Sagmeister Copy Share Image
People who actually tell stories, meaning people who write novels and make feature films, don't see themselves as storytellers. — Stefan Sagmeister Copy Share Image
Some people said, 'Oh you're going to become a fine artist now and do exhibits and stuff.' But I have no desire to do… — Stefan Sagmeister Copy Share Image
My diary entries allow me to keep track of all the things I would like to change about my life. — Stefan Sagmeister Copy Share Image
I can see my work as a job. I do it for money. I likely already look forward to the weekend on Thursdays. And… — Stefan Sagmeister Copy Share Image
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any… — Stefan Sagmeister Copy Share Image
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done. — Stefan Sagmeister Copy Share Image
I didn't think that personal style had much value in graphic design. — Stefan Sagmeister Copy Share Image
I'm actually quite critical of the storytelling theme. I think all the storytellers are not storytellers. — Stefan Sagmeister Copy Share Image
If you want to communicate something, youd better make sure that your design piece is well-dressed and that its teeth are fixed. At the… — Stefan Sagmeister Copy Share Image
