The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails. — Robert McKee Copy Share Image
Story isn't a flight from reality but a vehicle that carries us on our search for reality, — Robert McKee Copy Share Image
Don't be didactic - don't write about poverty. Write about poor people. When you dramatize their lives and let life and characters be your… — Robert McKee Copy Share Image
Talent without craft is like fuel without an engine, it burns wildly but accomplishes nothing. — Robert McKee Copy Share Image
“If the story you're telling, is the story you're telling, you're in deep shit.” — Robert McKee Copy Share Image
Classical design is a mirror of the human mind. It's how we see the world. — Robert McKee Copy Share Image
To get the truth, you want to get your own heart to pound while you write. — Robert McKee Copy Share Image
What happens is fact, not truth. Truth is what we think about what happens. — Robert McKee Copy Share Image
The universal erosion of values has lead to the universal erosion of story. — Robert McKee Copy Share Image
In a world of lies and liars, an honest work of art is always an act of social responsibility. — Robert McKee Copy Share Image
Good story' means something worth telling that the world wants to hear. Finding this is your lonely task...But the love of a good story,… — Robert McKee Copy Share Image
