“need‐based segmentation is to understand the needs of customers and why they choose a company, whereas value‐based segmentation has to do with which specific customers a company must focus on to retain their earnings.” — Gert Laursen Copy Share Image
“The yearly survey is essential for strategic decision support, as it shows the overall strengths and weaknesses of the company, and overall customer satisfaction… — Gert Laursen Copy Share Image
“If a business, for instance, has built its market position on being the cheapest, it stands to reason that intense focus will be on… — Gert Laursen Copy Share Image
“need‐based segmentation is to understand the needs of customers and why they choose a company, whereas value‐based segmentation has to do with which specific… — Gert Laursen Copy Share Image
