The aim of every typographic work - the delivery of a message in the shortest, most efficient manner. — Jan Tschichold Copy Share Image
Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development. — Jan Tschichold Copy Share Image
The aim of every typographic work - the delivery of a message in the shortest, most efficient manner. — Jan Tschichold Copy Share Image
Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far… — Jan Tschichold Copy Share Image
The works of 'abstract' art are subtle creations of order out of simple contrasting elements. — Jan Tschichold Copy Share Image
The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by… — Jan Tschichold Copy Share Image
White space is to be regarded as an active element, not a passive background. — Jan Tschichold Copy Share Image
Readers want what is important to be clearly laid out; they will not read what is too troublesome. — Jan Tschichold Copy Share Image
Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become… — Jan Tschichold Copy Share Image
Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy. — Jan Tschichold Copy Share Image
We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and… — Jan Tschichold Copy Share Image
