Actively Deceptive Quotes by John Elkington

I think that consumerism is intrinsically a pretty flawed social system.

— John Elkington

I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.

— John Elkington

I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated…

— John Elkington

Any prudent business looks at the reality and how to maximize our investment.

— John Elkington

I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other…

— John Elkington

So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best…

— John Elkington

I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of…

— John Elkington

Behavioral change is more important than individual product choices. They both have a role to play.

— John Elkington

The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily…

— John Elkington

The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If we recognize…

— John Elkington

I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I…

— John Elkington

What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think."…

— John Elkington