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...it's always been difficult for us to lead an examined…

“...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong…” quote by Yvon Chouinard
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“...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong, stop doing it.”

Yvon Chouinard

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Companies should act responsibly without waiting for external pressure, correcting mistakes promptly.

In simple terms: Act responsibly now, not later.

Key Takeaway

Take immediate corrective action when aware of harm.

Themes

ethics leadership corporate responsibility

Mood

determined concerned

Type

principled inspirational

When to use this quote

  • product development
  • marketing
  • supply chain
  • public relations

Key Concepts

moral philosophy stakeholder theory accountability

Questions to Reflect On

  • How do you prioritize ethics over profit?
  • What mechanisms ensure timely correction?
A Different Perspective

Balancing profit motives with ethical duties can be challenging.

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