At Patagonia, making a profit is not the goal because the…
“At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Profit is secondary; true success comes from doing everything right, aligning purpose, ethics, and quality, which then naturally yields financial gain.
In simple terms: Doing things right leads to profit.
Focus on values and quality before profit.
Themes
Mood
Type
When to use this quote
- product design
- employee empowerment
- environmental stewardship
- customer trust
Key Concepts
Questions to Reflect On
- What non‑financial goals drive your work?
- How do you measure “doing everything right”?
Profit may still be elusive without market demand.