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But I'm really trying to run this company like it is going…

“But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.” quote by Yvon Chouinard
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“But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.”

Yvon Chouinard

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote emphasizes long‑term thinking in business, urging leaders to act as if the company will endure for centuries, prioritizing sustainability and legacy.

In simple terms: Think and act as if the company will last a hundred years.

Key Takeaway

Prioritize sustainable, future‑focused decisions.

Themes

sustainability legacy long‑term planning entrepreneurship

Mood

thoughtful strategic

Type

philosophical business.

When to use this quote

  • strategic planning
  • corporate governance
  • product development
  • environmental initiatives

Key Concepts

intergenerational stewardship ethical leadership future orientation

Questions to Reflect On

  • How can long‑term vision coexist with rapid innovation?
  • What trade‑offs exist between durability and adaptability?
A Different Perspective

It may be unrealistic for fast‑changing markets that require agility.

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