Corporations are often described as balancing profit and social duties. The quotes show that they see economic obligations and social responsibilities as linked, and they invest heavily in tools like Customer Relationship Management to steer customer interactions. They also claim to have no values of their own, so they listen to customers' opinions.
![“Despite the large number of mergers, and the growth in the absolute size of many corporations, the dominant tendency in the American economy at the beginning of [the 20th] century was toward growing competition. [And] competition was unacceptable…It was not the existence of monopoly that caused…” quote by Gabriel Kolko](https://sms4smile.com/q/img-quotes/0c8/gabriel-kolko-67702_20th-century_despite-the-large-number-of-mergers-and_539806.jpg)
![“Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on…” quote by Jonathan Ive](https://sms4smile.com/q/img-quotes/b13/jonathan-ive-3015_apples_apple-was-very-close-to-bankruptcy-and-t_1983293.jpg)
