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The biggest cost of poor quality is when your customer…

“The biggest cost of poor quality is when your customer buys it from someone else because they didn't like yours.” quote by W. Edwards Deming
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“The biggest cost of poor quality is when your customer buys it from someone else because they didn't like yours.”

W. Edwards Deming

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Poor quality costs more when customers switch to competitors because they reject your product.

In simple terms: Low quality drives customers away.

Key Takeaway

Focus on quality to retain customers.

Themes

quality customer loyalty competition

Mood

concerned determined

Type

business advice

When to use this quote

  • product development
  • customer service
  • market competition
  • brand reputation

Key Concepts

Total quality management continuous improvement

Questions to Reflect On

  • How can you measure the true cost of losing a customer?
  • What quality metrics matter most to your buyers?
A Different Perspective

Quality alone cannot guarantee loyalty if price or service are inferior.

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