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People are very willing to click multiple times. In fact…

“People are very willing to click multiple times. In fact, they won’t even notice they’re clicking if they’re getting the right amount of information at each click to keep them going down the path. Think progressive disclosure; don’t count clicks.” quote by Susan M. Weinschenk
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““People are very willing to click multiple times. In fact, they won’t even notice they’re clicking if they’re getting the right amount of information at each click to keep them going down the path. Think progressive disclosure; don’t count clicks.””

Susan M. Weinschenk

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote explains that users will continue clicking if each step provides enough information, so designers should use progressive disclosure rather than counting clicks.

In simple terms: Give users enough info each step to keep them engaged.

Key Takeaway

Design with progressive disclosure.

Themes

user experience design strategy information architecture

Mood

analytical practical

Type

instructional strategic

When to use this quote

  • web design
  • app onboarding
  • e‑commerce
  • educational software

Key Concepts

progressive disclosure click behavior engagement

Questions to Reflect On

  • How can you balance information depth with simplicity?
  • When should you limit clicks?
A Different Perspective

Too many clicks can still cause frustration despite disclosure.

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