'Click here' is not a call to action, because I will only…
““'Click here' is not a call to action, because I will only take action with a reason, and clicking is no reason. Remove the 'Click here' from any link, and it will be clearer and more direct. (The only time I ever use 'Click here' is when it is not at all obvious that the target is clickable, which should never really happen.)””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
“Click here” lacks purpose; only reasoned prompts should remain, making links clearer.
In simple terms: Remove vague “Click here” for clearer action.
Key Takeaway
Use descriptive link text.
Themes
usability
clarity
web design
communication
Mood
practical
critical
Type
Call to action:1
Goals:0
Clicking:0
Click Action:0
Clicking Reason:0
Reason Clicking:0
Use Click:0
When to use this quote
- digital content
- UX writing
- accessibility
Key Concepts
human‑centered design
information architecture
Questions to Reflect On
- How can you audit link text efficiently?
- What alternatives improve clarity?
A Different Perspective
Changing all links may be time‑consuming.