If you are not online, people look at you askance. I think…
“If you are not online, people look at you askance. I think in three to four years' time people will look equally askance at you if you haven't got the ability for consumers to buy what they want, where they want and how they want.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Online presence will become essential; consumers will judge brands lacking seamless buying experiences.
In simple terms: Online relevance is crucial.
Invest in omnichannel capabilities.
Themes
Mood
Type
When to use this quote
- retail planning
- technology adoption
- brand management
Key Concepts
Questions to Reflect On
- What channels will you prioritize?
- How will you measure success?
Implementation costs can be high.