If a product is more expensive than another one and more…
“If a product is more expensive than another one and more sustainable in ecology, consumers will not buy it. We're in a very sharp competitive market.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Higher price and sustainability often deter consumers despite environmental benefits, highlighting the tension between cost and ecological responsibility.
In simple terms: Expensive eco‑friendly products are hard to sell.
Key Takeaway
Balance price and sustainability to appeal to buyers.
Themes
consumer behavior
economics
environmental ethics
Mood
analytical
pragmatic
Type
business
marketing
When to use this quote
- retail pricing
- product design
- marketing strategy
- policy incentives
Key Concepts
price elasticity
green marketing
value perception
Questions to Reflect On
- What incentives could make sustainable products more attractive?
- How can brands communicate long‑term savings of green options?
A Different Perspective
Eco‑friendly products may need subsidies or incentives to compete.