Faith Popcorn

To offset a depersonalized society, consumers crave recognition of their individuality.

— Faith Popcorn

We are hungry for things that have touched human hands.

— Faith Popcorn

The cliches of a culture sometimes tell the deepest truths.

— Faith Popcorn

You can trust a crystal ball about as far as you can throw it.

— Faith Popcorn

The future bears a resemblance to the past, only more so.

— Faith Popcorn

If the vision is there, the means will follow.

— Faith Popcorn

Just before consumers stop doing something, they do it with a vengeance.

— Faith Popcorn

Send me out into another life. But get me back for supper.

— Faith Popcorn

This is a dream as old as America itself: give me a piece of land to call my own, a little town…

— Faith Popcorn

Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

— Faith Popcorn

Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.

— Faith Popcorn

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got…

— Faith Popcorn

America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who…

— Faith Popcorn

We can never give up the belief that the good guys always win. And that we are the good guys.

— Faith Popcorn

Too many marketers assume that future will hold back and wait until they're ready for it. It won't.

— Faith Popcorn

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked…

— Faith Popcorn

Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are…

— Faith Popcorn

Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.

— Faith Popcorn

The trouble in corporate America is that too many people with too much power live in a box (their home), then travel…

— Faith Popcorn