It used to be enough just to make a fairly decent product…
“It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Product quality alone no longer suffices; companies must embody purpose and values to resonate with consumers.
In simple terms: Products need purpose now.
Cultivate a corporate purpose.
Themes
Mood
Type
When to use this quote
- product launch
- brand revamp
- customer engagement
Key Concepts
Questions to Reflect On
- How can a company define its corporate soul?
- What values align with your brand?
Purpose alone may not guarantee profit.