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Companies that do not actively practice, study, and plan…

“Companies that do not actively practice, study, and plan for crisis communications - as well, of course, crisis management - are doomed to fail when a crisis befalls them. Crises are, in a word, inevitable, and those macho companies that think, "it can't happen here," or if it does, "I can handle…” quote by Steven Fink
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“Companies that do not actively practice, study, and plan for crisis communications - as well, of course, crisis management - are doomed to fail when a crisis befalls them. Crises are, in a word, inevitable, and those macho companies that think, "it can't happen here," or if it does, "I can handle it," will suffer the hardest failures.”

Steven Fink

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Companies ignoring crisis communication and management are vulnerable; denial of risk leads to catastrophic failure when crises occur.

In simple terms: Ignoring crisis prep invites disaster.

Key Takeaway

Plan for crises now.

Themes

risk management communication leadership

Mood

cautious urgent

Type

business practical

When to use this quote

  • business continuity
  • public relations
  • emergency response

Key Concepts

organizational resilience strategic planning

Questions to Reflect On

  • How can you test your crisis plan?
  • What signals indicate emerging threats?
A Different Perspective

Over‑confidence can blind leaders to warning signs.

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