Companies that do not actively practice, study, and plan…
“Companies that do not actively practice, study, and plan for crisis communications - as well, of course, crisis management - are doomed to fail when a crisis befalls them. Crises are, in a word, inevitable, and those macho companies that think, "it can't happen here," or if it does, "I can handle it," will suffer the hardest failures.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Companies ignoring crisis communication and management are vulnerable; denial of risk leads to catastrophic failure when crises occur.
In simple terms: Ignoring crisis prep invites disaster.
Plan for crises now.
Themes
Mood
Type
When to use this quote
- business continuity
- public relations
- emergency response
Key Concepts
Questions to Reflect On
- How can you test your crisis plan?
- What signals indicate emerging threats?
Over‑confidence can blind leaders to warning signs.