Advertising: the science of arresting the human…

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

— Stephen Leacock

“Though the man of action, the politician, may sometimes pay no attention to the results of this examination, the man of thought will never…

— Ludwig von Mises

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take…

— Seth Godin

I warn you against believing that advertising is a science.

— William Bernbach

It is not clear that intelligence has any long-term survival value.

— Stephen Hawking

As long as we relate with our underlying primordial intelligence and as long as we push ourselves a little, by jumping into the middle…

— Chogyam Trungpa

Advertising becomes a dialogue that becomes an invitation to a relationship.

— Lester Wunderman

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…

— Tony Hsieh

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…

— Leo Burnett

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something…

— William Bernbach

“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…

— Haruki Murakami

“Never run advertising until the major publicity possibilities have been exploited.”

— Al Ries

We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.

— Naveen Tewari

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

— Howard Gossage

“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”

— Mokokoma Mokhonoana