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By all means, fire the customers who aren't worth the time…

“By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.” quote by Seth Godin
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“By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.”

Seth Godin

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Insisting a customer is wrong starts a process of alienation, harming relationships and business.

In simple terms: Treat customers with respect, even when they’re difficult.

Key Takeaway

Prioritize empathy over being right.

Themes

customer service empathy relationships

Mood

thoughtful practical

Type

advice reflective

When to use this quote

  • retail
  • online support
  • client negotiations

Key Concepts

psychology of conflict service ethics

Questions to Reflect On

  • When should you stand firm versus compromise?
  • How can you de‑escalate conflict effectively?
A Different Perspective

Customers may still be unreasonable; empathy alone may not resolve all issues.

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