Market-driven design builds the success of the product's marketing into the product itself. — Seth Godin Copy Share Image
If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works. — Seth Godin Copy Share Image
Most people are searching for a path to success that is both easy and certain. Most paths are neither. — Seth Godin Copy Share Image
I've never once met a successful blogger who questioned the personal value of what she did. — Seth Godin Copy Share Image
Successful people are successful for one simple reason: they think about failure differently. — Seth Godin Copy Share Image
Playing the game is a form of winning the game. In those competitions, we win by being resilient. — Seth Godin Copy Share Image
Your success is no longer about your ability to do what you are told, and do it well. — Seth Godin Copy Share Image
The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way. — Seth Godin Copy Share Image
“And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side… — Seth Godin Copy Share Image
You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to… — Seth Godin Copy Share Image
Most people don't see that they have options beyond what society tells them to do. That's the biggest problem. They honestly believe… — Seth Godin Copy Share Image
A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all… — Seth Godin Copy Share Image
Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the… — Seth Godin Copy Share Image
If you can embrace the idea that your success and happiness are tied up in defeating the fear that's holding you back,… — Seth Godin Copy Share Image
Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed… — Seth Godin Copy Share Image
The only thing all successful people have in common is that they're successful, so don't waste your time copying "the successful strategies"… — Seth Godin Copy Share Image
And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one… — Seth Godin Copy Share Image
“If your organization requires success before commitment, it will never have either. Part of leadership (a big part of it, actually) is… — Seth Godin Copy Share Image
The first thing you do when you sit down at the computer: If you're an artist, a leader or someone seeking to… — Seth Godin Copy Share Image
“Successful heretics create their own religions…You can recognize the need for faith in your idea, you can find the tribe you need… — Seth Godin Copy Share Image
It's impossible to have a coin with only one side. You can't have heads without tails. Innovation is like that. Initiative is… — Seth Godin Copy Share Image
But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after… — Seth Godin Copy Share Image
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have… — Seth Godin Copy Share Image
“The secret of being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing… — Seth Godin Copy Share Image
“Direct marketers, of course, realize that measurement is the key to success. Figure out what works, and do it more! Mass marketers… — Seth Godin Copy Share Image
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it. — Seth Godin Copy Share Image
The goal has never been to always succeed. The goal is to be allowed to keep initiating. — Seth Godin Copy Share Image
If your organization requires success before commitment, it will never have either. — Seth Godin Copy Share Image
The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share
I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's… — Seth Godin Copy Share
The mirror we hold up to the person next to us is one of the most important pictures she will ever see. — Seth Godin Copy Share
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're… — Seth Godin Copy Share
