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The idea was not to make a huge business, because the…

“The idea was not to make a huge business, because the bigger you get, the more restraints I thought I might get. Number one was to do what I set out to do: make new and interesting things within the size of the business that is possible to do without restraints. The second goal was to do the…” quote by Rei Kawakubo
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“The idea was not to make a huge business, because the bigger you get, the more restraints I thought I might get. Number one was to do what I set out to do: make new and interesting things within the size of the business that is possible to do without restraints. The second goal was to do the business in order to achieve the first goal. That's what many people don't understand.”

Rei Kawakubo

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

She prioritizes creative freedom over scale, keeping the business small enough to stay unrestricted while using it to enable innovative work.

In simple terms: Keep business small to stay free and creative.

Key Takeaway

Maintain a lean operation to foster innovation.

Themes

creativity business strategy scale freedom

Mood

determined optimistic

Type

strategic inspirational

When to use this quote

  • startup design
  • fashion label
  • independent studio
  • creative agency

Key Concepts

lean management innovation purpose-driven work

Questions to Reflect On

  • What constraints limit your creativity?
  • How can you stay agile as you grow?
A Different Perspective

Growth can bring bureaucracy that stifles creativity.

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