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It's interesting for me to sell Comme des Garcons in…

“It's interesting for me to sell Comme des Garcons in places it's never been sold before to people who might not have heard of Comme des Garcons.” quote by Rei Kawakubo
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“It's interesting for me to sell Comme des Garcons in places it's never been sold before to people who might not have heard of Comme des Garcons.”

Rei Kawakubo

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Selling a niche fashion brand in untapped markets involves introducing unfamiliar products to new audiences.

In simple terms: Introducing an unknown brand to new markets.

Key Takeaway

Educate and engage new consumers.

Themes

marketing fashion globalization innovation

Mood

creative strategic

Type

insightful inspirational

When to use this quote

  • fashion shows
  • pop‑up stores
  • digital campaigns
  • collaborations

Key Concepts

brand awareness cultural adaptation consumer education

Questions to Reflect On

  • How can you bridge cultural gaps?
  • What strategies build brand trust?
A Different Perspective

Risk of cultural mismatch remains.

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