By the way, goals and objectives are meaningless at the…
““By the way, goals and objectives are meaningless at the speed of light. At the speed of light, you aren’t going somewhere, you’re already there. On the telephone you’re not going somewhere, you’re there. And in the electronic world, going somewhere, you’re there. And in the electronic world, there are no goals or objectives, we’re already there. McLuhan CD-ROM””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
At light speed, traditional goals lose meaning because arrival is instantaneous; the electronic realm collapses distance, rendering objectives obsolete.
In simple terms: Speed of light makes goals irrelevant; you’re already there.
Key Takeaway
Rethink objectives for instantaneous communication.
Themes
technology
philosophy
communication
Mood
thoughtful
critical
Type
philosophical
inspirational
When to use this quote
- digital communication
- real‑time collaboration
- strategic planning
- future forecasting
Key Concepts
instantaneity
goal theory
media convergence
Questions to Reflect On
- How do you set purpose in an always‑present environment?
- Is some goal still useful?
A Different Perspective
May overlook the need for direction despite speed.