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These days, I judge every opportunity by four questions…

“These days, I judge every opportunity by four questions: Does it support one of my three businesses? Will I enjoy doing it? Will it make me money? Is it something my customers want? Three yeses makes it a ‘maybe’. And four usually makes it a sure thing.” quote by Kate Toon
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““These days, I judge every opportunity by four questions: Does it support one of my three businesses? Will I enjoy doing it? Will it make me money? Is it something my customers want? Three yeses makes it a ‘maybe’. And four usually makes it a sure thing.””

Kate Toon

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Evaluate opportunities by aligning with core businesses, enjoyment, profitability, and customer demand.

In simple terms: Four questions guide good decisions.

Key Takeaway

Use the four‑question filter.

Themes

decision‑making entrepreneurship focus

Mood

analytical practical

Type

advice motivational

When to use this quote

  • startup planning
  • project selection
  • career moves

Key Concepts

strategic alignment profitability customer value

Questions to Reflect On

  • Which question do you most often answer “no” to?
  • How can you expand your three businesses?
A Different Perspective

May ignore long‑term potential not short‑term fit.

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