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We are really pleased with our revenues but our goal isn't…

“We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money,” quote by Jonathan Ive
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“We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money,”

Jonathan Ive

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker values product excellence over profit, believing money will follow if the product succeeds.

In simple terms: Great products matter more than immediate profit.

Key Takeaway

Focus on quality, profit follows.

Themes

design product excellence motivation business innovation

Mood

inspired determined

Type

philosophical motivational

When to use this quote

  • startup launch
  • product development
  • market entry
  • team alignment

Key Concepts

user experience brand reputation long‑term value

Questions to Reflect On

  • How do you balance design integrity with business constraints?
  • What metrics indicate product success beyond revenue?
A Different Perspective

Profit may not materialize without market demand or execution.

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