Apple stood for something and had a reason for being that wasn't just about making money. — Jonathan Ive Copy Share Image
Apple's Jony Ive describes his "fanatical" approach to design in new interview — Jonathan Ive Copy Share Image
One thing most people don't know is that Steve Jobs is an exceptional designer. — Jonathan Ive Copy Share Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. — Jonathan Ive Copy Share Image
The goal of Apple is not to make money but to make really nice products, really great products. — Jonathan Ive Copy Share Image
The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod. — Jonathan Ive Copy Share Image
When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted… — Jonathan Ive Copy Share Image
There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it… — Jonathan Ive Copy Share Image
One of the things that is particularly precious about working at Apple is that many of us on the design team have… — Jonathan Ive Copy Share Image
Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves.… — Jonathan Ive Copy Share Image
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed… — Jonathan Ive Copy Share Image
Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks… — Jonathan Ive Copy Share
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. — Jonathan Ive Copy Share
![“With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.” quote by Jonathan Ive](https://sms4smile.com/q/img-quotes/b7c/jonathan-ive-3015_chins_with-the-early-prototypes-i-held-the-pho_909561.jpg)
![“Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on…” quote by Jonathan Ive](https://sms4smile.com/q/img-quotes/b13/jonathan-ive-3015_apples_apple-was-very-close-to-bankruptcy-and-t_1983293.jpg)
