We're very genuinely designing the best products that we can for people. — Jonathan Ive Copy Share Image
Perhaps I'd like to design cars, but I don't think I'd be much good at it. — Jonathan Ive Copy Share Image
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes… — Jonathan Ive Copy Share Image
The word design is everything and nothing. The design and the product itself are inseparable. — Jonathan Ive Copy Share Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. — Jonathan Ive Copy Share Image
Apple's Jony Ive describes his "fanatical" approach to design in new interview — Jonathan Ive Copy Share Image
Simplicity is somehow essentially describing the purpose and place of an object and product. — Jonathan Ive Copy Share Image
Very often design is the most immediate way of defining what products become in people's minds. — Jonathan Ive Copy Share Image
Different and new is relatively easy. Doing something thats genuinely better is very hard. — Jonathan Ive Copy Share Image
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. — Jonathan Ive Copy Share Image
One of the things that is particularly precious about working at Apple is that many of us on the design team have… — Jonathan Ive Copy Share Image
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if… — Jonathan Ive Copy Share Image
Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves.… — Jonathan Ive Copy Share Image
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy.… — Jonathan Ive Copy Share Image
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It… — Jonathan Ive Copy Share Image
We have always thought about design as being so much more than just the way something looks. It's the whole thing: the… — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed… — Jonathan Ive Copy Share Image
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
Designing and developing anything of consequence is incredibly challenging. — Jonathan Ive Copy Share Image
There's no learning without trying lots of ideas and failing lots of times. — Jonathan Ive Copy Share Image
We shouldn't be afraid to fail- if we are not failing we are not pushing. — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
If you are truly innovating, you don't have a prototype you can refer to. — Jonathan Ive Copy Share Image
I discovered at an early age that all I've ever wanted to do is design. — Jonathan Ive Copy Share Image
The best design explicitly acknowledges that you cannot disconnect the form from the material--the material informs the form, — Jonathan Ive Copy Share Image
A small change at the beginning of the design process defines an entirely different product at the end. — Jonathan Ive Copy Share Image
It's very easy to make something that is new. So we are trying to make things that are better. — Jonathan Ive Copy Share Image
We say no to a lot of things so we can invest an incredible amount of care on what we do. — Jonathan Ive Copy Share Image
Design is a word that's come to mean so much that it's also a word that has come to mean nothing. — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks… — Jonathan Ive Copy Share
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. — Jonathan Ive Copy Share
