I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. — Jonathan Ive Copy Share Image
Goal we've always had for design at Apple is to create solutions that are inevitable. — Jonathan Ive Copy Share Image
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's… — Jonathan Ive Copy Share Image
What we make testifies who we are. People can sense care and can sense carelessness. — Jonathan Ive Copy Share Image
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and… — Jonathan Ive Copy Share Image
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well,… — Jonathan Ive Copy Share Image
The design process is about designing and prototyping and making. When you separate those, I think the final result suffers. — Jonathan Ive Copy Share Image
It's very easy to make something that is new. So we are trying to make things that are better. — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed… — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is… — Jonathan Ive Copy Share Image
We say no to a lot of things so we can invest an incredible amount of care on what we do. — Jonathan Ive Copy Share Image
Design is a word that's come to mean so much that it's also a word that has come to mean nothing. — Jonathan Ive Copy Share Image
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks… — Jonathan Ive Copy Share
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. — Jonathan Ive Copy Share
