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Design Quotes by Jonathan Ive

53 Design quotes by Jonathan Ive

All Design quotes Jonathan Ive’s page

Jonathan Ive says that designing something truly new often means throwing away ordinary logic. He notes that a product without any clutter is still hard to achieve, not just simple. He also believes designers must imagine tomorrow’s needs themselves, because the way a product looks decides how people think about it.

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We're very genuinely designing the best products that we can for people.

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If something is not good enough, stop doing it.

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There are 9 rejected ideas for every idea that works.

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Perhaps I'd like to design cars, but I don't think I'd be much good at it.

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Really great design is hard. Good is the enemy of great,

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What we don't include is as important as what we do include.

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A lot of what we are doing is getting design out of the way.

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The nature of having ideas and creativity is incredibly inspiring.

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The best design explicitly acknowledges that you cannot disconnect the form from the material--the material informs the form,

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A small change at the beginning of the design process defines an entirely different product at the end.

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Apple's Jony Ive describes his "fanatical" approach to design in new interview

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Very often design is the most immediate way of defining what products become in people's minds.

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Different and new is relatively easy. Doing something thats genuinely better is very hard.

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Simplicity is somehow essentially describing the purpose and place of an object and product.

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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

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The word design is everything and nothing. The design and the product itself are inseparable.

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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy.…

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It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It…

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Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves.…

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One of the things that is particularly precious about working at Apple is that many of us on the design team have…

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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if…

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We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a…

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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it…

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We have always thought about design as being so much more than just the way something looks. It's the whole thing: the…

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We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a…

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We don't do focus groups - that is the job of the designer.

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If you are truly innovating, you don't have a prototype you can refer to.

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I discovered at an early age that all I've ever wanted to do is design.

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We shouldn't be afraid to fail- if we are not failing we are not pushing.

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There's no learning without trying lots of ideas and failing lots of times.

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The computer industry is creatively bankrupt.

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The absence of clutter is just a clutter-free product. That's not simple.

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To design something really new and innovative you have to reject reason.

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The best ideas start as conversations.

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Designing and developing anything of consequence is incredibly challenging.

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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

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The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes…

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Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design…

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If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't…

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Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

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My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…

To design something really new and innovative you have to reject reason.

The most important thing is that you actually care, that you do something to the very best of your ability

We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…

And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…

The absence of clutter is just a clutter-free product. That's not simple.

In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…

A beautiful product that doesn't work very well is ugly.

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…

I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…

We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks…

As a kid, I remember taking apart whatever I could get my hands on.

I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.