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There is a clear goal and it isn't to make money. The goal…

“There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.” quote by Jonathan Ive
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“There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.”

Jonathan Ive

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Focus on creating superior products, with profit as a secondary outcome of user approval.

In simple terms: Make great products first, profit follows.

Key Takeaway

Prioritize quality over revenue.

Themes

design quality profit user focus

Mood

determined optimistic

Type

inspirational philosophical

When to use this quote

  • product development
  • startup strategy
  • brand building

Key Concepts

product excellence customer satisfaction innovation

Questions to Reflect On

  • How do you measure product success beyond sales?
  • What sacrifices are needed for excellence?
A Different Perspective

Profit may be delayed if quality is compromised.

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