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Our goal is to desperately make the best products we can…

“Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're…” quote by Jonathan Ive
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“Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.”

Jonathan Ive

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Success follows from making excellent products; profit is a by effect, not the primary aim.

In simple terms: Great products lead to sales; profit follows.

Key Takeaway

Focus on product excellence first.

Themes

design excellence profit strategy

Mood

determined optimistic

Type

philosophical strategic

When to use this quote

  • product development
  • startup launch
  • brand building
  • customer loyalty

Key Concepts

User‑centered design market fit operational effectiveness

Questions to Reflect On

  • How can you ensure product quality without obsessing over profit?
  • What metrics best capture product excellence?
A Different Perspective

Profit may not materialize if market demand shifts.

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