Our goal isn't to make money. Our goal absolutely at Apple…
“Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Emphasizes that Apple’s purpose is creating great products, not profit, driving excitement and innovation.
In simple terms: Great products over profit.
Key Takeaway
Focus on product excellence.
Themes
design
innovation
purpose
excellence
motivation
Mood
inspired
focused
optimistic
Type
business
design
philosophical
When to use this quote
- product development
- team meetings
- creative workshops
Key Concepts
user experience
creativity
quality
brand identity
Questions to Reflect On
- How does focusing on quality affect profitability?
- What inspires great product design?
A Different Perspective
Profit motives can conflict with design integrity.