The modern corporation must manufacture not only goods but…
“The modern corporation must manufacture not only goods but the desire for the goods it manufactures.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Corporations must create desire for their products, not just produce goods.
In simple terms: Companies sell want, not just items.
Focus on shaping consumer desire.
Themes
Mood
Type
When to use this quote
- product launches
- advertising campaigns
- brand positioning
Key Concepts
Questions to Reflect On
- How do companies ethically influence desire?
- What limits should exist on consumer manipulation?
Desire can be manipulated, raising ethical concerns.