...pay attention to what users do, not what they say.

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about…

— Jakob Nielsen

“The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual…

— Steve Krug

Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer…

— Jakob Nielsen

A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

— Jakob Nielsen

Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen.…

— Jakob Nielsen

“If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see…

— Steve Krug

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or…

— John Sculley

If we're honest with ourselves, our user experience hadn't kept up with the competition. In the first ten years eBay created the market. Now…

— John Donahoe

The entire customer or user experience - from raising awareness, to buying a product / taking action, to getting customer support - is going digital.

— Colleen Jones

Five years ago, the heroes were technologists. Today, the heroes are designers building out a user experience. You can have the most amazing technology…

— Robert Brunner

My videos are coming from the perspective of someone who bought the device, used it and is giving impressions on the actual usage. Sometimes…

— Marques Brownlee

If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity…

— Colleen Jones

I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But…

— Donald A. Norman

I have my team focused on the front end, working on the user experience, and making sure we have all the wiki-like tools people…

— Jimmy Wales

If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can…

— Jesse James Garrett