The system should speak the users' language, with words…
“The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Design should use the user's own language and familiar concepts, avoiding technical jargon, and present information in a clear, logical sequence.
In simple terms: Speak the user's language and organize info naturally.
Use familiar terms and logical layout.
Themes
Mood
Type
When to use this quote
- website navigation
- software onboarding
- customer support
- documentation
Key Concepts
Questions to Reflect On
- How can you balance user language with brand voice?
- What structures help maintain logical flow?
May conflict with technical constraints or branding guidelines.