Skip to content

On average, when you ask someone to perform a task on a…

“On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.” quote by Jakob Nielsen
Download Open image
“On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.”

Jakob Nielsen

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

People often fail tasks on websites not due to lack of ability, but because of poor design.

In simple terms: Design flaws cause user failure.

Key Takeaway

Prioritize user‑centered design.

Themes

usability design human factors error prevention

Mood

practical critical

Type

instructional analytical

When to use this quote

  • e‑commerce checkout
  • online forms
  • mobile apps
  • software onboarding

Key Concepts

cognitive psychology interface design

Questions to Reflect On

  • How can designers anticipate user errors?
  • What methods improve design clarity?
A Different Perspective

Complex tasks may still challenge users.

★ ★ ★ ★ ★ No ratings yet

More by Jakob Nielsen

Explore all 42 Jakob Nielsen quotes

More Asks quotes

Browse all 7,138 Asks quotes