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The greater the difficulty of the change, the greater the…

“The greater the difficulty of the change, the greater the need for enchantment. Factors that cause friction include expense, risk, and “politics.” If a change is a big deal, then it’s a big deal to make it happen.” quote by Guy Kawasaki
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““The greater the difficulty of the change, the greater the need for enchantment. Factors that cause friction include expense, risk, and “politics.” If a change is a big deal, then it’s a big deal to make it happen.””

Guy Kawasaki

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Big changes are hard; they need inspiring solutions to overcome cost, risk, and politics.

In simple terms: Change needs enchantment to succeed.

Key Takeaway

Create inspiring solutions for change.

Themes

change innovation politics

Mood

optimistic strategic

Type

business motivational

When to use this quote

  • business transformation
  • policy reform
  • project management

Key Concepts

strategy leadership

Questions to Reflect On

  • How do you make change appealing?
  • What risks are unavoidable?
A Different Perspective

Enchantment alone may not solve practical obstacles.

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