Execute like there's no tomorrow, strategize like there will be. — Aaron Levie Entrepreneur Copy Share Image
Start with the assumption that the best way to do something is not the way it's being done right now. — Aaron Levie Assumption Copy Share Image
The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology. — Aaron Levie Benefit Copy Share Image
In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization. — Aaron Levie Copy Share Image
The chance of failure is almost always better than the guarantee of never knowing. — Aaron Levie Chance Copy Share Image
Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get… — Aaron Levie Copy Share Image
Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy. — Aaron Levie Cheerleader Copy Share Image
The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask. — Aaron Levie Copy Share Image
Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it. — Aaron Levie Industry Copy Share Image
I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers… — Aaron Levie Copy Share Image
If you think about the market that we're in, and more broadly just the enterprise software market, the kind of transition that's… — Aaron Levie Copy Share Image
You can look at the cost structure of an incumbent company and discover: where are they not going to be able to… — Aaron Levie Copy Share Image
You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year… — Aaron Levie Brainstorming Copy Share Image
You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to… — Aaron Levie Copy Share Image
Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to… — Aaron Levie Copy Share Image
Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise… — Aaron Levie Copy Share Image
My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought… — Aaron Levie Copy Share Image
It's not accidental that products get worse over time; it's because companies stop paying attention to them. They stop caring as much… — Aaron Levie Copy Share Image
My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings,… — Aaron Levie Downtime Copy Share Image
If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has… — Aaron Levie Copy Share Image
Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted… — Aaron Levie Copy Share Image
All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and… — Aaron Levie Access Copy Share Image
My mom is proud of me. But she might not be too happy about the hours I keep or how little I… — Aaron Levie Copy Share Image
I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we… — Aaron Levie Copy Share Image
I think because of the iPhone and the fact that we now have a ubiquitous internet, our creativity in the startup space… — Aaron Levie Creativity Copy Share Image
I believe there's plenty of market for each; we're talking about an ecosystem that is going to support billions of devices, so… — Aaron Levie Androids Copy Share Image
If you don't go to every level of your company, you distance yourself from the marketplace and from your people. — Aaron Levie Business Copy Share Image
We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell… — Aaron Levie Business Copy Share Image
When you're doing something you're passionate about, stress becomes a featurenot a bug. — Aaron Levie Bugs Copy Share Image
Do things that incumbents can't or won't do because it's economically or technically infeasible. — Aaron Levie Copy Share Image
The product that wins is the one that bridges customers to the future, not the one that requires a giant leap. — Aaron Levie Bridges Copy Share Image
Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences. — Aaron Levie Copy Share Image
The best technology is aimed far enough in the future that it stands out, but close enough to the present that it… — Aaron Levie Best technology Copy Share Image
Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first. — Aaron Levie Copy Share Image
Your product should sell itself, but that does not mean you don't need salespeople. — Aaron Levie Copy Share Image
