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business that makes and sells durable goods faces a…

“business that makes and sells durable goods faces a problem: As soon as everyone who wants the product has it, then there is no need for more.” quote by Donald A. Norman
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““business that makes and sells durable goods faces a problem: As soon as everyone who wants the product has it, then there is no need for more.””

Donald A. Norman

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

When a market becomes saturated, demand for a durable product drops because most consumers already own it.

In simple terms: Demand falls after everyone owns the product.

Key Takeaway

Plan for product upgrades or services.

Themes

economics market saturation product lifecycle innovation business strategy

Mood

strategic analytical

Type

business economic strategic

When to use this quote

  • product design
  • after‑sales service
  • subscription models
  • planned obsolescence
  • market expansion

Key Concepts

supply and demand consumer behavior product durability

Questions to Reflect On

  • How can you create ongoing value after initial purchase?
  • What services could extend the product’s relevance?
A Different Perspective

Assumes all consumers seek the same product; niche markets may still grow.

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